Is Hyundai Eon Break the Market of the Maruti Alto, A-Star ?

BANGLAORE: Eon Hyundai, Korea has launched a new small car with big car on Thursday, has set fire to the small car segment in India. Its affordable price, ranging between Rs 2.69 lakh and Rs 3.71 lakh (ex-showroom Delhi), the car seems to be confronted with other brands in this segment, namely, Maruti Alto and Star, Brio Honda, Chevrolet Spark and Tata Indica. 

Sensing competition Maruti Suzuki has recently limited editions of the highest selling brand Alto, Alto Xplore a new name. This is a car loaded with new features such as advanced double-DIN car stereo with Bluetooth and USB, the new body graphics, exterior mirrors (ORVMs) and sporty roof spoiler. 

Alto is priced between Rs 2.32 lakh and Rs 3.17 lakh (ex-showroom Delhi) and is the best selling car, an average of about 20,000 units per month. 

Alto, with 3.47 lakh cars sold in the last financial year, with about 16% of all cars sold in India and the best-selling car model on the planet, the angular Volkswagen Gol and Golf and Fiat Punto. Hyundai aims to sell 1.5 lakh units a year, Eon, an ambitious goal of lukewarm car market, taking into account the Alto took almost four years after launch, to reach this level of unit sales. 

Eon has been launched in six variants - D-Lite D-Lite (O), Era, Magna, Magna (O) and Sportz. Top-end version comes with features like music system, driver's airbag, central locking, air conditioning, electric windows and power steering. 

Hyundai has invested Rs 900 crore for the development and production of the newest participant in small cars. Hyundai to launch the most ambitious to date will take place during the Maruti Alto has been temporarily suspended production because of its long-term labor problems, now operates three months and who have left the country's largest automaker depends slim drive sales of inventory at the time of the bumper festive period.