Monday launched Tata Nano Car Group - made of gold and silver, precious stones, and a full - more than Rs.22 crore worth astronomical.
But it is not for sale - a full-fledged car is a valuable and unique branding and advertising initiatives Gold Plus jewelry, part of Titan Industries, Tata Group, said a company official.
But it is not for sale - a full-fledged car is a valuable and unique branding and advertising initiatives Gold Plus jewelry, part of Titan Industries, Tata Group, said a company official. Nano Car Gold Plus pales average Rs.1.40 lakh Nano, which began with the launch price tag of Rs.1 lakh.
Gold Plus car Nano is described as the world's first car, and gold jewelry represents 5000 years of jewelry making in India.
The body is made of 80 kg in 22 karat solid gold, 15 kg of silver, precious stones - including diamonds, rubies - and other precious gems, said an official.
"As many as 14 jewelry-making techniques have been behind this effort - from the colorful, delicate and intricate filigree work meenakari stunning kundan work ... naqashi traditional celebration of the diverse and culturally different approach to jewelry-making techniques throughout India," the official
Titan Industries Managing Director Bhaskar Bhat said that since eternity, jewelry made of gold and precious stones are an integral part of the Indian woman's life.
"Indian jewelry is the epitome of innovation and creativity, and carved a niche for itself in the world of the complexity of the design drawn up by precious metals and stones," says CK Venkataraman, COO, jewelry division.
After its glittering launch in Mumbai on Monday night, flying all Gold Plus Gold Plus Nano car showrooms in 29 locations across the country.
The car has a beautiful design, made of precious stones set in different colors of gold and silver body of the car.
Tata Group chairman Ratan Tata (L) attend the ceremony to present the 19th Bombay Gold Nano car September 2011. About 80 Karat Gold 22 kg, was about 15 kg of silver and precious stones used to decorate the car, according to a press release.
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