India Web Explosion By Google

New Delhi - Google Inc., predicts India's 200 million more Internet users over the next two years, but do it in the huge emerging public can be difficult in a country where television and newspapers to absorb reklaamdollareid and the government throwing up barriers.

In an interview with the state Director of Google India, Ananda Rajan says the Web giant expects India to reach at least 300 million Internet in 2014 with about 100 million today, such as telecom operators to invest in infrastructure and high-speed wireless smart phones become cheaper.

Even without the technological breakthroughs, India is already the third of Internet users to the market, behind China and the United States, and only 8% of the population of 1.2 billion online, there are a lot of growth to follow.

"Despite the many infrastructure issues that we as a nation, 100 million Indians are online, they spend enormous amounts of time on the internet and they are a versatile complex things online," said M. Ananda, a former Microsoft commented that Google took over operation of the Indian March.


Making money from the public, more and more, but it is difficult to date, Google and other Internet companies. Online advertising spending in India is only about 200 million dollars a year - a small piece of $ 80 billion industry in the digital advertising world. E-commerce, such as aviation and the sale of movie tickets online for about $ 5 billion revenues of approximately $ 80 billion from China.

Google does not say how much he earns in India, but analysts estimated that about half of the market for online advertising. This is a pittance against the company $ 29300000000 revenues last year, but the Lord said to Ananda, Mountain View, California, contributing money to start flowing faster.

It highlights the tendency of Indian web users searching for products and services are ordered - 65% of car buyers, he said, turned to the Internet as their main source of research. Such action, he says, can be "a major impact on advertising and trade."